Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -TrueNorth Finance Path
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-14 08:15:06
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (9249)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- 8-year-old girl fatally hit by school bus in Kansas: police
- Minneapolis advances measure for minimum wage to Uber and Lyft drivers
- Alabama medical marijuana licenses put on temporary hold again
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Thousands lost power in a New Jersey town after an unexpected animal fell on a transformer
- Need gas after midnight? Don’t stop in Hammond. New law closes stations until 5 a.m.
- Abbott is wrong to define unlawful immigration at Texas border as an 'invasion', Feds say
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Stranger Things Fan Says Dacre Montgomery Catfish Tricked Her Into Divorcing Husband
Ranking
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Britney Spears' net worth: Her earnings, real estate and divorces
- Sam Asghari Breakup Is What’s “Best” for Britney Spears: Source
- Tennessee Titans WR Treylon Burks has sprained LCL in his left knee
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Oklahoma Supreme Court will consider Tulsa Race Massacre reparations case
- Marcus Jordan Says Larsa Pippen Wedding Is In the Works and Sparks Engagement Speculation
- Hillsong Church founder Brian Houston found not guilty of concealing his father’s child sex crimes
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Jamie Lynn Spears Subtly Reacts to Sister Britney’s Breakup From Sam Asghari
Dominican investigation of Rays' Wander Franco being led by gender violence and minors division
'Literal hell on wheels:' Ohio teen faces life in 'intentional' crash that killed 2
2025 'Doomsday Clock': This is how close we are to self
Dramatic video footage shows shooting ambush in Fargo that killed an officer last month
Hollywood strikes out: New study finds a 'disappointing' lack of inclusion in top movies
Nate Berkus talks psoriasis struggles: 'Absolutely out of the blue'